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耿冠宇  博士  講師

美國北德克薩斯大學(xué)（University of North Texas）工商管理學(xué)博士 （2021年）

美國霍夫斯特拉大學(xué)（Hofstra University）工商管理學(xué)碩士（2014年）

曾在北京熱力集團(tuán)，中國化工信息中心，湖南蟻坊軟件股份有限公司北京分公司工作

現(xiàn)為本科生講授模擬仿真實習(xí)課程，虛擬商業(yè)綜合實訓(xùn)課程，以及市場分析與大數(shù)據(jù)挖掘課程。

現(xiàn)任Society for Marketing Advance, Academy of Marketing Science, 和 International Society of Marketing 學(xué)術(shù)會議評審

獲得榮譽：

獲得國際榮譽協(xié)會Beta Gamma Sigma的成員；成為2020年Academy of Marketing Science 這一國際學(xué)術(shù)會議Doctoral Consortium的成員。

代表性論文：

Muniz, Fernanda, Guanyu Geng, and Gopala Ganesh (2021), “Exploring a Problem-Based Learning Approach to Improve the Quantitative Skills of Marketing Undergraduates,” Journal for Advancement of Marketing Education, 29(1), 25-41。

Geng, Guanyu and Lou E. Pelton (2018), “Exploring the Impact of Organizational and Customer Complexity on Direct Sellers’ Relational Incongruity and Its Ensuing Role on Direct Sales Distributor and System Performance," Advances in Marketing, Houston, TX: Association of Collegiate Marketing Educators.

Geng, Guanyu and Lou E. Pelton (2019), “Exploring the Impact of Psychological Ownership on Direct Selling Agents’ Job Satisfaction and Sales Performance," Society for Marketing Advances 2019 Conference, New Orleans, LA: Society for Marketing Advances.

Geng, Guanyu and Lou E. Pelton (2020), “Identifying the Effect of Entrepreneurial Orientation and Sense of Belongingness on Purchase Intention from Direct Selling Channel and Warehouse Club,” 2020 AMS Annual Conference, Coral Gables, FL: Academy of Marketing Science.

Geng, Guanyu and Lou E. Pelton (2020), “Exploring the Effect of the Pharmacy Benefit Manager on Pricing in Pharmaceutical Distribution Channels,” 2020 AMS Annual Conference, Coral Gables, FL: Academy of Marketing Science.

Geng, Guanyu and Lou E. Pelton (2020), “What Evanescence of ‘I Do’: Exploring Consumers’ Regulatory Focus in Mobile App Engagement and Disengagement," Society for Marketing Advances 2020 Virtual Conference.

Pelton, Lou E., Mary Mobley, and Guanyu Geng (2020), “Alone in an Infinitely-Connected Marketplace: Insights into Consumers’ Social Isolation and Consumption,” Society for Marketing Advances 2020 Virtual Conference.